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What’s in a Name? Rangers Ballpark Isn’t Sacred

Here we go again.

For the second time in its history, the Texas Rangers have sold out their ballpark’s naming rights, announcing the park will now be known as Globe Life Park in Arlington.

“You can probably guess how my Facebook feed was yesterday once the announcement was made. The most popular comment was the simply put, “I’ll still always call it Rangers Ballpark, dammit!!!”

And I just rolled my eyes, just like I did 10 years ago. Why?

Because I still remember back in 1993 when the previous ownership group headed by George W. Bush and Tom Schieffer first named the place The Ballpark in Arlington. NO ONE liked it. I remember a column in the Star-Telegram – I think it was Gil LeBreton that wrote it – comparing the ballpark to the Roman Coliseum and suggesting that whoever came up with that name should be thrown to the lions.

Then, once Tom Hicks took over and sold the rights to Ameriquest in 2004, suddenly everyone like the old name. they all celebrated when the Rangers had to take down the name three years later due to Ameriquest going under. Now, let the crying begin once more.

Now, I do have criticisms about naming rights on stadiums, but the criticism falls with the companies. I’ve never known why they think giving that much money just to slap their name on a building is a good advertising investment. If they’re willing to pay it, the clubs can go ahead and take it, but the fact that so many of these businesses have shut down afterwards seems to say it’s counterproductive. I’ve always felt that’s why Southwest Airlines didn’t buy the rights to the Dallas arena; they’re not known for making bad financial decisions.

I understood the dislike for the name “The Ballpark,” and to be honest, I was not crazy about the name “Rangers Ballpark” either. Maybe it’s just me, but slapping the team name on the stadium just says “We couldn’t think of anything else.”

Heck, I think “College Park Center” can come off as too generic a name, and I’m hoping UTA comes up with a better name down the line (I have an idea; check back with me in another year).

But so many people, for some reason these names are sacred. For so many sports fans, who hold up record books to a higher standard than The Bible, putting a company’s name on the building where they play is sacrilege. And with it comes the fear that one day, baseball uniforms will become the moving billboards that soccer jerseys and race cars are.

Therein lies the hypocrisy of many sports fans, a number of which appear to be within the Rangers’ brethren. They complain when ticket prices go up. They complain when parking rates go up. They complain when things like stadiums or uniforms have corporate tie-ins.

And yet they still expect the teams to spend spend spend and do whatever it takes to win, because it’s been assumed forever that money automatically equals championship. So what, the club’s owners are morally obligated to just throw away their own money and not expect a payout in return, just to let a bunch of other people live vicariously through their business to feel good about their own lives?

This Rangers ownership is not going to do that. Once again, this shows that Ray Davis and Bob Simpson are determined to not have the club fall into the bankruptcy it was in when they bought it back in 2010.

With a franchise that is always at risk of going back into the red in ticket sales with just one losing season, and a television deal that looks sweet but is almost certainly not guaranteed (with the Astros hating their Comcast deal and on the verge of bringing in Nolan Ryan, I’m more scared than ever FSSW may walk from the Rangers), the Rangers owners have to take every step possible.

So go ahead. Complain to the skies above about how putting a corporate name on the Texas Rangers ballpark is an affront to the baseball gods

Then tell me how those postseason games aren’t as fun anymore with the place sporting that name. They won’t be, right?

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