Rangers are In No-Win Situation at the Box Office

I don’t think it’s an unfair claim to say that attendance figures will plummet for next year for the Rangers if they fail to make the postseason, given their track record of having among the worst bandwagon fans in all of sports. But unfortunately, there may be other reasons there will likely be fewer at the Ballpark in 2014.

Last night, Derek Holland, Alex Rios and the Rangers kept hope alive for one more day, as Rios hit for the cycle in a 12-0 win over the Astros. But as the players on the field are trying to ward off the sad disaster the season has become, their ticket representatives may be looking at another disaster.

For it was just a few weeks ago that the front offices sent season ticket holders information on next season in addition to this year’s playoff tickets (To think the latter was once a given). This has apparently included a substantial price increase over the next year. According to at least one of my fellow die-hards, ticket prices for the Rangers will undergo a 115 percent increase in two years. As a result, I know of a couple of people already declaring they won’t renew their full plans, opting for mini-plans at best.

To be fair, you cant accuse the Rangers of not reaching out. One of said angry ticket holders got himself a meeting with a front office representative to air out his grievances, which include how the team has neglected to make seat repairs and other small improvements in the Ballpark’s upper levels. I have yet to hear how this meeting went.

As someone who has had to drop and renew season tickets frequently over the years due to various issues, I can understand the plight of those who are finding their wallets pinched by skyrocketing prices. Bit I’m also not naive to reality and don’t understand why this is happening.

It’s clear the Rangers’ ownership is dead set on one thing: This team is going to be profitable and will not see the financial disaster it endured just three years ago. Ray Davis and Bob Simpson will not let this become a franchise relegated to league control and put up for public auction again.

I remember a time when tickets were a bit more affordable. I remember when among the things i was handed at the gate regularly were vouchers for ticket discounts. Sounds like a great thing, right?

Well, that was during the Tom Hicks era. Remember what the play on the field was like back then?

Thus is the list of eternal demands a legitimate contending team must suffer from its fan base every year: Spend more than any franchise out there, don’t let any player get away in free agency and bring in every player that is a free agent from other teams as well. Do absolutely everything it takes to guarantee a championship. Oh, and keep ticket prices affordable while you’re at it.

In other words, the fans pretty much demand that their teams <em>intentionally</em> lose money each year to get them (the fans) a winning team for them to trumpet.

Other teams have had to search for other ways to bring in needed revenue. The St. Louis Cardinals just had to let a college football game take place in Busch Stadium the past weekend due to the fact that the resources in St. Louis are limited despite their recent success and most loyal fan base in the world. As a result, their field is going to be in no good condition for the playoffs thanks to the football players tearing it up.

If these fans are going to expect the Rangers to spend through the nose to not lose in the offseason again (and they’ll have to grossly overspend to get any player to want to come to Football Town), they actually have to find a way to make that money somewhere.

Yes, they’re only another year or so before that gigantic TV deal from Fox Sports Southwest kicks in. I still say it’s not a guarantee that deal’s set in stone, and I wouldn’t be surprised if FSSW uses an out clause in the deal if the Rangers are not WORLD SERIES CHAMPIONS by the time it’s supposed to kick in.

So there is only one proven option for generating revenue, and it looks like no matter what they do, they rangers are going to see ticket sales drop, be it from the team not absolutely dominating on the field or gripes about costlier tickets.

You’ve got a choice, season ticket holders: Endure rising prices, or go back to a team with no chance of contention. Whichever you think is more endurable.

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